Editor's Pick

Win the Deal Without Cutting Price

Protecting your margins requires more than just holding firm; it takes preparation, empathy, strategic storytelling and a commitment to the relationship.

Two Little Letters Dominated a Conference Agenda

Attendees at this year’s Gartner SEO and Sales Leader Conference were inundated with one overarching message: Artificial intelligence is changing how B2B sales teams operate and you need to develop your AI adoption strategy now. In fact, now is late to get started.

Agentic AI Is the Future of High-Performing Sales Teams

In his keynote address, Gartner for Sales Vice President Analyst Dan Gottlieb said companies that fail to develop a formal AI for sales adoption strategy and that fail to hire with AI skills in mind will be left behind.

Three Mid-Year Strategy Shifts for CSOs

As CSOs look ahead to the second half of the year, there are three strategy shifts they should consider to meet their 2025 goals.

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New Focus Report: Why Donald Trump Doesn’t Lead Effectively

Many Americans voted for the billionaire president because they felt he had savvy business skills that would translate well to leading the country. In truth, he breaks many long-held, widely accepted tenets of effective leadership.

Redefining the CSO Role for 2025

The role of the CSO continues to evolve, requiring a forward-thinking approach that goes beyond traditional sales metrics to drive long-term growth and success

Navigating the First Year as a Chief Sales Officer

CSOs will be most effective in their first year by focusing on four critical areas: establishing priorities quickly, understanding your environment and role, building relationships and your personal brand, and delivering on priorities in the first year and beyond.

Unlocking Sales Success: The Mindset of Top Performers

By embracing a growth mindset, resilience and a willingness to take risks, sellers can unlock their full potential and drive exceptional results.

Selling to Reluctant Buyers

Sellers must move beyond generic pitches and instead focus on delivering tailored solutions that address specific buyer challenges.

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